BluePetal Studio Terms of Service

Effective date: October 29, 2026

These Terms of Service (“Terms”) form a binding agreement between William Dunn, a sole proprietor operating as BluePetal Studio (“BluePetal,” “we,” “us,” or “our”), and the person or business that creates an account, purchases a subscription, or uses the BluePetal platform (“Customer,” “you,” or “your”). By creating an account, selecting “I agree,” purchasing a subscription, or using the service, you accept these Terms and acknowledge our Privacy Notice. If you accept for a business, you represent that you have authority to bind that business.

1. The service

BluePetal provides hosted website creation, content and design tools, lead forms, service-area features, publishing, domain-connection assistance, and related support. Features depend on the selected plan and may change as the platform develops. We may improve, replace, or discontinue features, but will give reasonable notice when a material change substantially reduces a paid service.

2. Accounts and authority

You must provide accurate account information, keep credentials confidential, and promptly report suspected unauthorized access. You are responsible for activity conducted through your account and for ensuring that anyone you authorize follows these Terms. BluePetal may require email or business verification and may approve or decline new accounts.

3. Customer content and licenses

You retain ownership of text, logos, photographs, reviews, trademarks, and other material you supply (“Customer Content”), including branding you upload. You grant BluePetal a nonexclusive, worldwide license to host, copy, resize, format, display, transmit, and otherwise use Customer Content only as needed to provide, maintain, secure, troubleshoot, and support your use of the service, including making your published website available to visitors. Authorized support personnel may review Customer Content when you request support or when reasonably necessary to investigate abuse or a security issue. We will not use your nonpublic Customer Content to train general-purpose AI models or in public marketing examples without separate permission. You represent that you have all permissions needed for Customer Content and that publishing it will not violate another person’s rights.

4. BluePetal materials and generated content

BluePetal retains ownership of the platform, software, templates, components, workflows, general design systems, documentation, and improvements to them, including modifications used across customer websites. Your subscription grants a limited, revocable, nontransferable right to use those materials through the hosted service during an active account. It does not transfer BluePetal source code, templates, or platform technology. You may use and edit website copy generated for your account as part of your Customer Content, subject to any third-party rights. Generated copy may be inaccurate, incomplete, or similar to material produced for others; you must review it before publication. BluePetal may use aggregate, non-identifying service metrics to operate and improve the service. If you give us product feedback, we may use that feedback to improve the service without transferring ownership of your other Customer Content.

5. Content accuracy and customer responsibilities

You are responsible for reviewing and approving all public information, including services, prices, service areas, credentials, licenses, testimonials, images, financing statements, health or professional claims, and generated copy. You must maintain any licenses, permissions, notices, and industry disclosures required for your business. BluePetal tools may draft or organize content, but BluePetal does not independently verify every claim.

6. Acceptable use and prohibited content

You may not use BluePetal to publish, store, solicit, or transmit unlawful, fraudulent, deceptive, infringing, threatening, harassing, hateful, exploitative, or malicious material. Nudity, pornography, sexually explicit content, sexual services, and content intended for sexual gratification are prohibited. Content that sexualizes or exploits minors is strictly prohibited and may be reported to appropriate authorities. You also may not distribute malware, impersonate others, interfere with the platform, scrape or probe it without authorization, send unlawful spam, violate privacy rights, or use the service to facilitate illegal activity.

7. Leads, privacy, and communications

You are responsible for your use of lead information submitted through your website, including providing an appropriate privacy notice, obtaining required consent, protecting the information, limiting access, honoring deletion or correction requests, and complying with marketing and communications laws. You may contact a lead only for purposes reasonably connected to the request and any consent the visitor provided. For account, billing, security, support, and platform operations, BluePetal handles information for its own service purposes. For leads collected through your website, you generally determine why the information is collected and used; BluePetal stores, routes, and protects it to provide the hosted service under your use of the platform. BluePetal may use hosting, database, storage, and email providers listed in the Privacy Notice. We may access lead records only as reasonably needed for authorized support, security, abuse investigation, legal compliance, or service restoration. We will address confirmed security incidents and notify affected customers as required by applicable law or an agreed data-processing addendum. On cancellation, lead information is handled under Section 13. Do not configure BluePetal forms to request payment-card details, government identification numbers, financial account details, medical records, or biometric information. Contact BluePetal before using the service for regulated or sensitive-data workflows; additional controls and terms may be required.

8. Domains and third-party services

You retain ownership of domains you purchase and must keep registration and renewal payments current. You may continue using a customer-owned domain after leaving BluePetal, but you are responsible for updating its DNS records to a new host. BluePetal may remove its hosting connection when paid access ends. Domain registration, DNS, email accounts, payments, and other third-party subscriptions remain subject to their providers' terms and charges; cancel or transfer them separately if needed. BluePetal does not transfer or cancel a domain registration merely because the BluePetal subscription ends. BluePetal is not responsible for a third party’s outage, suspension, price change, or acts beyond our reasonable control.

9. Subscriptions, automatic renewal, and payment

Paid plans are billed in advance on a monthly or yearly basis through Stripe. The plan price and billing interval are displayed before opening Stripe checkout; Stripe displays the final amount due, including applicable taxes and discounts, before payment. Unless you cancel, the subscription renews automatically at the end of each billing period and the payment method on file will be charged. You authorize these recurring charges when you accept the subscription terms and complete checkout. Taxes may be added where required.

10. Cancellation, refunds, and failed payments

You may cancel at any time through Manage your subscription in your account or by contacting info@bluepetal.studio or submitting a support request. We will not require a phone call if you subscribed online. Cancellation stops the next renewal and ordinarily takes effect at the end of the current paid billing period unless we confirm an earlier end. Monthly payments are nonrefundable once the billing period begins. A yearly subscription may be refunded if cancellation is requested within seven calendar days after the initial annual purchase or annual renewal; afterward, yearly payments are nonrefundable except for duplicate charges, billing errors, or where law requires otherwise. We do not provide prorated refunds for unused time when you cancel. If BluePetal terminates a paid account for a reason other than your breach, nonpayment, unlawful activity, or a security risk you created, we will refund the unused portion of prepaid subscription fees. If payment fails, we may provide up to seven days to update the payment method before limiting or suspending paid features.

11. Price changes

We will give at least 30 days’ notice before a price change affects an existing subscription. The changed price applies no earlier than the next renewal after the notice period. You may cancel before renewal if you do not accept the new price.

12. Publishing, suspension, and termination

You control when draft content is published, subject to plan and technical requirements. We may remove content or suspend access when reasonably necessary to address nonpayment, security risk, unlawful activity, prohibited content, infringement, harm to others, or a material breach of these Terms. When practical, we will give notice, explain the reason, and provide an opportunity to correct the issue. We may act immediately when delay would create material harm or legal risk, including suspected fraud, malware, exploitation, or a legal demand. We may preserve relevant content and records during an investigation or appeal, subject to the retention rules in Section 13 and legal requirements. Suspended accounts may lose access to editing or publishing; read-only access is not guaranteed. You may request a review of a suspension by contacting info@bluepetal.studio. We may disclose information to authorities when required by law or reasonably necessary to address a serious threat. Refunds after BluePetal-initiated termination are governed by Section 10. We may terminate accounts for serious or repeated violations.

13. Data after cancellation

After paid access ends following cancellation or termination, eligible workspace content is retained for up to 30 days before scheduled cleanup deletes or de-identifies it, unless a longer period is required for billing, fraud prevention, security, dispute resolution, or law. Eligible content includes hosted drafts, published versions, lead records, built-in analytics, uploaded images, and domain connections. This retention period is not a guarantee that deleted content can be restored. Provider history and backup windows differ and may be shorter. Before access ends, save copies of your website text, images, logos, form questions, search descriptions, and other Customer Content you need; Growth subscribers can download lead records through the dashboard. For other content you cannot download directly, contact support before access ends and we will make a reasonable effort to provide a copy in a usable format. Customer-owned domains and third-party subscriptions are addressed in Section 8. BluePetal is not required to transfer its software, templates, or a separately operable copy of the hosted website.

14. Support access

BluePetal may access limited account, billing, publishing, and system information to operate and secure the platform. Hands-on access to a customer workspace is used when authorized through support controls or when reasonably necessary to investigate a security incident, prevent harm, comply with law, or restore service. Material operator actions may be logged.

15. No guaranteed results

BluePetal does not guarantee search rankings, indexing, traffic, leads, revenue, customer conversions, uninterrupted availability, or compatibility with every third-party service. Business outcomes depend on factors outside BluePetal’s control.

16. Disclaimer

To the fullest extent permitted by law, the service is provided “as is” and “as available.” BluePetal disclaims implied warranties of merchantability, fitness for a particular purpose, title, and noninfringement. Nothing in these Terms excludes warranties or rights that cannot legally be excluded.

17. Limitation of liability

To the fullest extent permitted by law, BluePetal will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, goodwill, data, or business opportunity. BluePetal’s total liability arising from the service will not exceed the amount you paid BluePetal during the 12 months before the event giving rise to the claim. These limits do not apply to liability that cannot lawfully be excluded or limited, including fraud, willful misconduct, or personal injury caused by negligence where applicable law prohibits the limitation.

18. Third-party claims

You are responsible for third-party claims to the extent they arise from your Customer Content, unlawful or unauthorized use of the service, violation of another person’s rights, or material breach of these Terms. You will reimburse BluePetal for damages, settlements, and reasonable costs finally awarded or agreed in a settlement, except to the extent caused by BluePetal’s negligence, willful misconduct, or violation of law. BluePetal will promptly notify you of the claim and reasonably cooperate in its defense. You may not settle a claim in a way that admits fault by or imposes obligations on BluePetal without BluePetal’s written consent.

19. Governing law and disputes

These Terms are governed by the laws of New Hampshire, without regard to conflict-of-law rules. Before filing a claim, each party agrees to give written notice and make a good-faith effort for 30 days to resolve the dispute informally. Unless applicable law requires otherwise, claims must be brought in a state or federal court with jurisdiction in New Hampshire, and each party consents to that venue. Nothing in this Section limits a consumer's right to bring a claim in a court or forum where applicable law permits it, or limits rights that cannot lawfully be waived.

20. Changes to these Terms

We may update these Terms. We will post the new version and effective date and provide reasonable notice of material changes. If a material change affects an active paid subscription, it will apply no earlier than the next renewal after notice unless immediate application is required for security or law. Continued use after the effective date constitutes acceptance where permitted by law.

21. General terms

These Terms and incorporated policies are the entire agreement concerning the service and replace prior discussions about it. If one provision is unenforceable, the remaining provisions continue. Failure to enforce a provision is not a waiver. You may not assign the agreement without BluePetal’s consent; BluePetal may assign it as part of a merger, financing, sale, or transfer of the service. Neither party is liable for delay caused by events beyond reasonable control.

22. Contact and content reports

Questions, cancellation requests, legal notices, and reports of copyright or trademark infringement, impersonation, malware, illegal content, or privacy violations may be sent to info@bluepetal.studio or submitted through the BluePetal Studio Account & Support center. For a content report, include the website address, the material at issue, the reason for the report, and a way to contact you. BluePetal Studio is operated by William Dunn, a sole proprietor in New Hampshire, United States.